The Weight Was Never the Whole Story
What worked for you in the past…no longer works.
And you keep trying…and trying…
You keep thinking…
"I just want to lose the damn weight and keep it off."
You keep tweaking your food and your workouts but nothing seems to stick.
This is because the extra weight is never about the weight…
It goes beyond the scale when you are losing weight for women over 40 and
until you deal with what's actually running the show…you will continue to be frustrated about your weight and your body.
Because losing weight after 40 isn't just about knowing what to eat or finding the next workout.
It's about the relationship you have with yourself when you are life-ing, when things get messy, when you're tired, when you're disappointed, when nobody is watching.
I help women lose the weight without losing themselves in the process.
Because the weight may be what brought you here.
But it was never the whole story.
It's Not One Big Moment. It's a Hundred Small Ones
It's catching your reflection in a store window and looking away before you can really see yourself.
It's standing in front of your closet, pushing hangers aside, looking for the thing that "still fits."
It's saying, "I'll just need to be more focused" and getting more and more frustrated when you keep "falling off the wagon."
Again.
It's positioning yourself behind someone when in a group photo. Skipping the pool. Wearing the jacket on the hottest day because it hides more than it should have to.
It's knowing exactly what you're "supposed" to do and still finding yourself doing something completely different when the day goes sideways.
But maybe nothing dramatic happened for you…
Maybe you just woke up one day and realized you don't recognize the woman looking back at you.
And you've been at war with your own body for longer than you can remember.
You're so tired of restarting.
You're tired of making promises to yourself that you don't keep.
And you're tired of believing the next diet or crazy workout will finally make you feel different….and make your body behave.
You Have Been Taught Dieter’s Mentality
If you grew up in the 1970’s-1980’s you have been taught (what I call) dieter’s mentality.
Eat the 1200 calories, meal prep, food log…
Eat food that appears to be like the foods you actually want to eat and pretend that they taste good!
You've been told that losing weight after 40 requires you to “suck it up buttercup!”
Use more discipline.
Have more control over yourself.
You must get a full blown beat down workout in order to get results.
“Just do it!”
Aren’t you tired of that??
What if it didn’t need to be that way?
You don't need another dieter’s mentality plan…
You need to understand the patterns underneath your behavior and learn how to respond differently.
That's the work.
This Isn't Your Average Weight Loss Coaching
I've spent over 30+ years understanding the body from different angles.
Having been a professional ballet dancer, certified personal trainer, working in physical therapy, behavior and health coach…
And I've spent more than 24 years coaching women around weight, behavior change, fitness, and their relationship with their bodies.
But after all those years, one thing became impossible to ignore:
Your body doesn't exist separately from your mind.
So yes, we work on losing the weight.
But we don't do it through another diet-culture rulebook.
No food obsession.
No living by a number.
No white-knuckling your way through your life.
No waiting until you're "disciplined enough."
We work on the patterns that keep pulling you back into the same place.
Because the goal isn't to become really good at losing weight.
The goal is to become a woman who knows how to take care of herself and her body— even when life isn't perfect.
And Then Something Bigger Starts to Happen
You start to feel better in your body.
That mental ping-pong match inside your head about what to eat, when to eat, how to eat…gets quieter.
You start learning how to trust yourself.
You start following through on what you say you are going to do.
When life throws you a curve-ball you no longer freak out…you know exactly what to do.
This mindset work we do together for your losing weight after 40 starts to trickle into the rest of your life…
Your relationships.
Work and career.
Friendships.
Family.
Your future.
Because this isn't about becoming a smaller version of you.
It's about becoming a woman who isn't at war with herself anymore.
That woman is closer than you think.
And it starts with one decision.
There's Got To Be A Better Way!
These were the exact words I uttered when I had enough of dieter’s mentality and (little did I know) that was the pivotal point where I created THE better way.
You think you know how to lose weight.
You've tried it all…over and over…
But it is based in dieter’s mentality…
And if knowing how to lose weight were enough, you'd already be there.
The truth is, losing weight after 40 requires more than another plan telling you what to eat and what not to eat.
It requires understanding what's actually making you keep eating the cookies when you said you’d have one…or when you step on the scale and it’s either the best day ever or a “I can’t lose weight” type of day…we work on what keeps pulling you back into the same cycle.
That's what we do inside The Jumpstart.
Over 12 weeks, we'll work on what's happening underneath the weight so you can lose it without sacrifice, restriction, constant obsession, and hating yourself skinny.
And here's the thing:
Enrolling in The Jumpstart may start with the weight, but it doesn't have to end there.
Because once you stop making your body the problem, there's a whole lot more of your life available to you.
Take the first step.
Learn More About Jumpstart
Why Work with Nicole...
Weight loss was the doorway. The real pattern was underneath...
After 24 years of helping women navigate weight loss, wellness, and body change, Nicole saw the deeper pattern clearly: the struggle was not just about food, discipline, or the scale.
As a former professional dancer with a background in physical therapy, credentials in fitness and behavior change, and a long history coaching women through weight loss and wellness, Nicole has spent decades listening to what women carry in their bodies.
That work starts with The Jumpstart Experience and then leads into MavenHeart because the real transformation isn't about that number on the scale getting smaller ...it's the inner work you'll do to get there and how it trickles into the rest of your life.
It is about identity. Grief. Confidence. Desire. Reinvention. The quiet question so many women face in midlife:
Who am I now?
Nicole is the:
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Founder of MavenHeart, created for women navigating body change, divorce, grief, empty nest, career loss, and second-chapter reinvention
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Host of Weight Loss for Women Over 40 (and the new MavenHeart podcast), where Nicole explored the emotional and behavioral patterns beneath women’s body struggles
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ACE-certified professional with advanced training in behavior change, wellness, and sustainable lifestyle transformation
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Former professional dancer with a physical therapy foundation and decades of experience helping women reconnect with their bodies
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2x TEDx speaker and media-featured expert known for grounded, psychologically insightful conversations about women, change, and next chapter.
Featured In:
Weight Loss for Women Over 40 Podcast
Hosted by Nicole Ternay
If you’re over 40 and still trying to figure out why losing weight feels so damn hard, start here.
Nicole Ternay gets into the stuff most weight-loss programs completely miss...your mindset, your patterns, your relationship with food, and why knowing what to do has never been the problem. No diets. No calorie counting. No foods off limits. Just real conversations that might finally change the way you think about weight loss...and yourself.
Ranked in the top 2% worldwide, a must listen if you are ready to ditch dieter's mentality!
Listen Here
The MavenHeart Podcast
Hosted by Nicole Ternay
The MavenHeart Podcast is for the woman who has lived through the breaking point…
when everything familiar falls apart and your identity goes with it.
You’ll hear real stories from guests who faced that moment head-on…
who felt the loss, the confusion, the unraveling…
and refused to rebuild a life that no longer fit.
And in every conversation, I’ll bring you back to you…
cutting through the noise, challenging the patterns,
and showing you what it actually takes to rebuild from your core.
This is about what happens after.
When you rise, redefine yourself, and step into a version of you that your old life could never hold.
How I Stopped Fighting My Body After 40 and Finally Felt Like Myself Again
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